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Description

Product Description

Beyond Powerful Radio is a complete guide to becoming a powerful broadcast communicator on radio or internet! This how-to cookbook is for broadcasters who want to learn the craft and improve. This practical and easy-to-read book, filled with bullet lists, offers techniques to learn everything from how to produce and host a show, to news gathering, coverage of investigative and breaking stories, writing and delivering the commercial copy and selling the air time. With contributions from over 100 top experts across all broadcast fields, Beyond Powerful Radio offers techniques, advice and lessons to build original programming, for news, programming, talk shows, producers, citizen journalism, copy writing, sales, commercials, promotions, production, research, fundraising, and more.

Plus: Tips to assemble a winning team; to develop, build, and market your brand; get your next job in broadcasting, effectively promote your product; increase sales; write and produce commercials; raise money with your station; deal with creative burnout and manage high ego talent; and to research and grow your audience.

Never be boring!  Get, keep, and grow audiences through powerful personality, storytelling, and focus across any format. Tried-and-true broadcast techniques apply to the myriad forms of audio broadcast available today, including Web radio and podcasting. While the technology and delivery systems change, the one constant is content! Listeners, viewers, and surfers want to be entertained, informed, inspired, persuaded, and connected with powerful personalities, and storytellers.

A full Instructor Manual is available with complete lesson plans for broadcast instructors - course includes Audio Production/Radio Programming/Management/Broadcast Journalism. The Instructor Manual is available for download here: http://routledgetextbooks.com/textbooks/instructor_downloads

Review

"I want to take a moment to thank you for providing the perfect text, for my debut Seminar in Broadcasting class. The chapters and study guides were invaluable, and the students seemed to really like the combination of traditional teaching/interaction and in-studio ''labs'' where they put the ideas from the chapters - about formatics, news, commercials, generator/reactor host teams, etc. - into practice. Although I also assigned a second text, Beyond Powerful Radio became the class bible. Much appreciated." --Rich Appel, Adjunct Professor, Seton Hall University and Felician College; Contributing Writer, Billboard

"If you have the desire for the work, this account will give the methods and professional standards that help succeed, wherever you are in your broadcast career, whatever your skills level, whether you broadcasting online or on air. This book will help you to develop strong personalities, create exciting internet content, write & present compelling news, become a powerful storyteller, build original programming, strengthen your interviews, show prep and air check effectively, work in multiple platforms, cover news emergencies, and much more. You will find there a Quick Start guide, the handy reminders, the proven principles of powerful radio, which are the core of the author''s work. Valerie Geller is internationally acclaimed broadcast consultant and talent coach, she works with top stations and individuals."--NeoPopRealism Journal

"Valerie Geller has just saved me hours of time, maybe even days. People who are interested in launching a career in talk radio frequently approach me for advice and insight. This is flattering and I''m always honored and happy to help.From now on I can share a few keen insights and conclude with, "and before you do anything else, get a copy of Beyond Powerful Radio by Valerie Geller." Done and done! It''s tempting to call Beyond Powerful Radio the bible of personality radio, but that''s not quite accurate. It''s more like The Boy Scout Handbook of personality radio, a practical guide with specific techniques for creating effective radio and managing a personality-driven radio station. While Beyond covers the waterfront, from hiring to voice technique to air checking to emergency broadcasting to promotion to sales to websites to research, the book is at its best when it''s focused on Geller''s real passion: Helping personalities create emotionally resonant spoken-word radio. At the core of the veteran consultant''s philosophy is the importance of storytelling and her three cornerstone tenets: "Tell the Truth, Make it Matter and Never be Boring."--Radio-Info.com

"Based on the successful books, ''Creating Powerful Radio'' and "The Powerful Radio Workbook," this combined edition provides even more methods for preparing and delivering powerful radio content. Valerie Geller explains the techniques of producing and presenting information, storytelling, news,talk and personality radio. New material is provided on: show prep, interview techniques, news, integrating radio and television, promotion and airchecking techniques."--Radiomagonline.com

"...the way the text is broken down, students can easily follow along, and all my students have really enjoyed your book. My students are not "book worm" types and just generally struggle with most academic reading. What I love about [this] text is every page is applicable to them, so when we discuss the text, I always ask the question, ''how can you use or apply this idea in your show?''" --Eric Matte, Associate Professor of Communication, Landmark College

About the Author

International broadcast consultant Valerie Geller is president of Geller Media International. An in demand speaker, Geller presents Creating Powerful Radio and TV/ Digital Media seminars/ workshops. She also coaches individual talent - on-air personalities and producers and works with newsrooms throughout the world. As a trainer/consultant, Geller, the former program director of WABC radio in New York, has worked with more than 500 stations in 35 countries. Her clients include the BBC in the UK, The ABC in Australia, CBS and NPR in the USA. Beyond Powerful Radio is her fourth book.

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4.7 out of 54.7 out of 5
67 global ratings

Top reviews from the United States

P Jackson
5.0 out of 5 starsVerified Purchase
A Radio Talent Must Read
Reviewed in the United States on December 27, 2016
Very informative and important book for anyone wanting a career in radio, whether talk or music platform! I highly recommend this book! It''s a great learning tool for not only talent but, managers, owners and program directors as well. I like that the author provides the... See more
Very informative and important book for anyone wanting a career in radio, whether talk or music platform! I highly recommend this book! It''s a great learning tool for not only talent but, managers, owners and program directors as well. I like that the author provides the reader with examples throughout the sections to give the reader an opportunity to really understand what he/she is reading. This book should stay a staple not only for new talent but, also seasoned radio professionals as an on-going guide, a refresher if you will. I gave it a 5-star rating because I felt it touched on important key points that radio professionals need to know.
3 people found this helpful
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Greetings62
5.0 out of 5 starsVerified Purchase
Good information
Reviewed in the United States on July 2, 2019
Not much written about this subject. Information applies today and is interesting.
One person found this helpful
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Beth P. Waldeck
5.0 out of 5 starsVerified Purchase
This is a MUST READ for anyone in the radio business!
Reviewed in the United States on January 19, 2013
I just got into the business of radio about 8 months ago and this book is THE SOURCE for being all you can be in the world of radio. Valerie Geller is the top in her field and this book is a wonderful resource to read through and to keep as a reference for frequent use.... See more
I just got into the business of radio about 8 months ago and this book is THE SOURCE for being all you can be in the world of radio. Valerie Geller is the top in her field and this book is a wonderful resource to read through and to keep as a reference for frequent use. I''d love the opportunity to hear her speak or to take a course she''s teaching!
One person found this helpful
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Kaleem-Ullah Abdullah
5.0 out of 5 starsVerified Purchase
Oh, so that''s why I''ve been struggling in radio
Reviewed in the United States on April 26, 2014
After 28 years of being a radio personality, in and out of a Top 5 market, I needed Valerie''s book because I was so frustrated at the results of my so-called career. I blamed the industry, consolidation, and incompetent ownership and management. I new feel empowered with... See more
After 28 years of being a radio personality, in and out of a Top 5 market, I needed Valerie''s book because I was so frustrated at the results of my so-called career. I blamed the industry, consolidation, and incompetent ownership and management. I new feel empowered with new insights, ready to provide my field with more entertainment and revenue-generating performance, thanks to this guide (which I will refer to regularly). I hope my competition doesn''t read it!
4 people found this helpful
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thaiteaman
5.0 out of 5 starsVerified Purchase
It''s pretty slim pickins'' when it comes to literature concerning the ...
Reviewed in the United States on December 13, 2015
It''s pretty slim pickins'' when it comes to literature concerning the production and marketing of quality radio programming. I''m glad she was one of the few who decided to put pen to paper. Great book.
One person found this helpful
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STT
5.0 out of 5 starsVerified Purchase
Great, valuable book for anyone in the radio industry.
Reviewed in the United States on January 25, 2016
Great, valuable book for anyone in the radio industry.
One person found this helpful
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Joe Herzanek
5.0 out of 5 starsVerified Purchase
Everthing you ever wanted to know
Reviewed in the United States on April 5, 2012
This book will save you lots of time, (brain damage) and maybe money as well. I learned something on almost every page. It will help the new person and those already in the field to get better. Buy this book, it''s THE BIBLE on Broadcasting :)
2 people found this helpful
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Jesica Baker
5.0 out of 5 starsVerified Purchase
If you communicate for a living, READ THIS BOOK!
Reviewed in the United States on September 7, 2011
If you are serious about wanting a career as a commumicator - Get this book! "Beyond Powerful Radio - A Communicator''s Guide to the Internet Age'' truly is THE guide to communicating powerfully in the digital world. If your goal is to grow your audience through... See more
If you are serious about wanting a career as a commumicator - Get this book!
"Beyond Powerful Radio - A Communicator''s Guide to the Internet Age'' truly is THE guide to communicating powerfully in the digital world. If your goal is to grow your audience through broadcasting, or podcasting, or if you just want to learn proven techniques used by successful communicators and broadcasters throughout the world - to help you become a more powerful communicator, you''ll want to read this book! In "Beyond Powerful Radio" Geller shares methods that are in practice around the world. This is her fourth book. This new book is the BEST of the four with much new material. It''s written in an easy to read, conversational style that makes it fun and it;s easy to learn about these techniques. While this book is NOT "Podcasting for Dummies" (and that book exists!) if you podcast and need to learn what the pros know - how to develop content and NEVER BE BORING this book will serve as your guide to learning techniques to help you get, keep and grow your audience no matter the medium. I recommend it highly.
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Top reviews from other countries

Kevin Field Communication Media Specialist
3.0 out of 5 starsVerified Purchase
Three Stars
Reviewed in the United Kingdom on January 25, 2016
V good, but the original was the best.
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L. Whittall
3.0 out of 5 starsVerified Purchase
One big Powerpoint Presentation
Reviewed in Canada on March 2, 2013
Perhaps my expectations of this book were a little too high. I have been a podcaster since 2009 and was looking for a resource to up my game as I''m soon going to be producing a show on a local community radio station. A lot of it is interesting and perhaps if I was fully...See more
Perhaps my expectations of this book were a little too high. I have been a podcaster since 2009 and was looking for a resource to up my game as I''m soon going to be producing a show on a local community radio station. A lot of it is interesting and perhaps if I was fully immersed in the American radio industry, then I would find it as amazing as other reviews (and the back cover) have indicated. However, excluding the index, it''s really just a 489 page Power Point presentation in book form. There are more bullets in it than Al Capone''s violin case. As I read it, I can visualize someone standing up in front of me pointing at a huge screen and repeating everything that I''m reading, but adding anecdotes and other information that might be useful but isn''t on the slide that''s on the screen. I take a drink every time the phrase "Don''t be boring!" is written. The point is, while I can see the value of the information in it, it misses the mark in terms of its effectiveness as a *book*, a medium in which thoughts can be elaborated in great detail beyond simple point form. It''s more of a companion to her seminars, which I''ve no doubt are amazing and I would love to able to attend one.
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Scott D Simpson
4.0 out of 5 starsVerified Purchase
Take your news-talk game to the next level
Reviewed in Canada on May 29, 2013
Writing and speaking well is enough to keep you employed, but not enough to make you stand out and connect. Valerie Geller has collected best practices from some of the most compelling news- and talk-radio performers in North America and she takes her lessons on tour as a...See more
Writing and speaking well is enough to keep you employed, but not enough to make you stand out and connect. Valerie Geller has collected best practices from some of the most compelling news- and talk-radio performers in North America and she takes her lessons on tour as a consultant. This book is a sequel to her original Creating Powerful Radio, and if you already have that, you have most of the wisdom contained in this one. Some of the passages and quotes feel so familiar that I''d need to check both copies before telling you they''re different. That''s the only reason I knocked one star off the rating -- duplication of material from previously published work. Otherwise, if you''re new to Valerie''s philosophy, get this book. The simple mantra of "tell the truth, never be boring" is expanded through all aspects of talk radio and news radio. You''ll learn how to tell which stories will matter, how to write and tell your stores in a way that makes listeners pay attention, how to avoid mistakes that turn an audience off (and in turn make them turn you off) and even how to treat a call screener on a talk show. Some of the advice looks like common sense, but it''s not the kind of stuff people come out of school knowing. I like to pick up a Valerie Geller book about once a year and flip through it. I always find something I''ve become lazy about or some aspect about my job that could be improved with one of her tips and techniques. Reading Beyond Powerful Radio won''t make you a great broadcaster if you don''t have the basic skills and work ethic, but it can help a good broadcaster become better.
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Amazon Customer
5.0 out of 5 starsVerified Purchase
PErfect
Reviewed in Canada on August 5, 2018
My college Proff loaned me it. I just had to buy it
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Gus Sacrey
5.0 out of 5 starsVerified Purchase
You need this book!
Reviewed in Canada on May 20, 2019
A fantastic read for anyone going into radio. Hell, it’s a fantastic read for anyone going into business period.
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lowest Beyond Powerful Radio: A Communicator's Guide to the high quality Internet Age―News, 2021 Talk, Information & Personality for Broadcasting, Podcasting, Internet, Radio online sale

lowest Beyond Powerful Radio: A Communicator's Guide to the high quality Internet Age―News, 2021 Talk, Information & Personality for Broadcasting, Podcasting, Internet, Radio online sale

lowest Beyond Powerful Radio: A Communicator's Guide to the high quality Internet Age―News, 2021 Talk, Information & Personality for Broadcasting, Podcasting, Internet, Radio online sale

lowest Beyond Powerful Radio: A Communicator's Guide to the high quality Internet Age―News, 2021 Talk, Information & Personality for Broadcasting, Podcasting, Internet, Radio online sale

lowest Beyond Powerful Radio: A Communicator's Guide to the high quality Internet Age―News, 2021 Talk, Information & Personality for Broadcasting, Podcasting, Internet, Radio online sale

lowest Beyond Powerful Radio: A Communicator's Guide to the high quality Internet Age―News, 2021 Talk, Information & Personality for Broadcasting, Podcasting, Internet, Radio online sale

lowest Beyond Powerful Radio: A Communicator's Guide to the high quality Internet Age―News, 2021 Talk, Information & Personality for Broadcasting, Podcasting, Internet, Radio online sale

lowest Beyond Powerful Radio: A Communicator's Guide to the high quality Internet Age―News, 2021 Talk, Information & Personality for Broadcasting, Podcasting, Internet, Radio online sale

lowest Beyond Powerful Radio: A Communicator's Guide to the high quality Internet Age―News, 2021 Talk, Information & Personality for Broadcasting, Podcasting, Internet, Radio online sale

lowest Beyond Powerful Radio: A Communicator's Guide to the high quality Internet Age―News, 2021 Talk, Information & Personality for Broadcasting, Podcasting, Internet, Radio online sale

lowest Beyond Powerful Radio: A Communicator's Guide to the high quality Internet Age―News, 2021 Talk, Information & Personality for Broadcasting, Podcasting, Internet, Radio online sale