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Marketing: The Core 7/E by Roger A. Kerin, Steven W. Hartley

About the Author

Steven W. Hartley is Professor of Marketing in the Daniels College of Business at the University of Denver. He holds a bachelor’s degree in mechanical engineering, an M.B.A., and a Ph.D. from the University of Minnesota. Dr. Hartley was formerly the chair of the Department of Marketing at the University of Denver and has taught at the University of Colorado, the University of Minnesota, and in several executive development programs. His teaching interests include principles of marketing, marketing research, and marketing planning. Dr. Hartley''s research has appeared in many leading marketing publications. He is an active consultant to several prominent U.S. corporations and is active in many professional organizations including the American Marketing Association, the Academy of Marketing Science, and the Marketing Educators'' Association.

Roger A. Kerin is the Harold C. Simmons Distinguished Professor of Marketing at the Edwin L. Cox School of Business, Southern Methodist University in Dallas, Texas. Professor Kerin holds a B.A. (magna cum laude), M.B.A., and Ph.D. from the University of Minnesota. His teaching and research interests lie in marketing planning and strategy, product management, and financial aspects of marketing. Professor Kerin is a frequent participant in executive development programs and is also an active consultant on matters of marketing planning and strategy. Professor Kerin has published and authored several texts and many articles on marketing. He also serves on numerous journal editorial review boards and is currently a member of the Board of Governors of the Academy of Marketing Science.

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Addyson Dunham
1.0 out of 5 starsVerified Purchase
Not so new ‘new’ book
Reviewed in the United States on January 20, 2019
Would give zero stars if possibly. Did not come with access code and is supposed to be a NEW book.
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Great condion of the textbook
Reviewed in the United States on January 30, 2020
Great condition of the textbook.
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hillary
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Great for beginners
Reviewed in the United States on July 28, 2018
Needed this for my marketing 101. Loved the examples of real business throughout the book. Easy to read and comprehend.
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Juan Pesina Jr.
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Great product!
Reviewed in the United States on November 6, 2018
Even though it is a rental it was in great condition!
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Textbook
Reviewed in the United States on June 10, 2019
Textbook
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Will recommend
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Great!
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Great condition
Reviewed in the United States on July 25, 2021
Great price and condition.
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Good price for text book
Reviewed in the United States on December 15, 2019
Bought this for required text book.
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